Last updated: May 2026 — Oliver Pemberton, Lincolnbesmarter

Privacy Policy

Last updated: January 2026

This Privacy Policy explains how Lincolnbesmarter, operated by Oliver Pemberton and accessible at lincolnbesmarter.co.uk, collects, uses, stores, and protects information obtained from visitors to our website. By using lincolnbesmarter.co.uk, you agree to the terms described in this policy. If you do not agree, please discontinue use of the site.

1. Who We Are

Lincolnbesmarter is a casino and gambling review website providing editorial content about non-UK licensed online casinos for an adult audience based in Great Britain. The data controller responsible for your personal information is Oliver Pemberton, owner and author of lincolnbesmarter.co.uk. For all privacy-related enquiries, please refer to the contact section at the bottom of this policy.

2. Information We Collect

Lincolnbesmarter.co.uk may collect the following categories of information when you visit or interact with our website:

• Usage data: Pages visited, time spent on site, referring URLs, browser type, operating system, and device information.
• IP addresses: Automatically recorded for security and analytics purposes.
• Cookie data: Information stored in cookies placed on your device during your visit (see Section 4).
• Voluntary submissions: Any information you choose to provide via contact forms, email correspondence, or feedback submissions, including your name and email address.

We do not collect sensitive personal data such as financial details, government identification numbers, or health-related information through lincolnbesmarter.co.uk.

3. How We Use Your Information

Information collected by lincolnbesmarter.co.uk is used for the following lawful purposes:

• To operate, maintain, and improve the website and its editorial content.
• To analyse visitor behaviour and website performance using analytics tools.
• To respond to enquiries or correspondence submitted directly to us.
• To ensure the security and integrity of lincolnbesmarter.co.uk.
• To comply with applicable legal obligations under UK and international law.

4. Cookies

Lincolnbesmarter.co.uk uses cookies — small text files stored on your device — to enhance your browsing experience and gather analytical data. The types of cookies we may use include:

• Essential cookies: Required for basic site functionality.
• Analytics cookies: Used to understand how visitors interact with lincolnbesmarter.co.uk (e.g., Google Analytics).
• Advertising and affiliate cookies: Placed by third-party affiliate networks when you click on casino links featured in our reviews.

You may adjust your cookie preferences at any time through your browser settings. Disabling certain cookies may affect the functionality of parts of lincolnbesmarter.co.uk.

5. Third-Party Links and Affiliate Relationships

Lincolnbesmarter.co.uk contains links to third-party casino and gambling operator websites. When you click these links, you may be directed to external sites governed by their own privacy policies. Oliver Pemberton and lincolnbesmarter.co.uk accept no responsibility for the data practices of any third-party website. We strongly encourage you to review the privacy policy of any external site you visit.

Some links on lincolnbesmarter.co.uk are affiliate links. We may receive a commission if you register with or deposit at a casino through our referral links. This does not affect the price you pay or our editorial independence.

6. Analytics

Lincolnbesmarter.co.uk uses third-party analytics services, which may include Google Analytics, to monitor and report on website traffic. These services may collect data such as your IP address, browser type, and pages visited. This data is processed in an aggregated and anonymised format where possible. You may opt out of Google Analytics tracking by using the Google Analytics Opt-out Browser Add-on.

7. Your Rights Under GDPR

As a resident of Great Britain or the European Economic Area, you have the following rights regarding your personal data held by lincolnbesmarter.co.uk:

• Right of access: You may request a copy of personal data we hold about you.
• Right to rectification: You may request correction of inaccurate data.
• Right to erasure: You may request deletion of your personal data where no lawful basis for retention exists.
• Right to restriction: You may request that we limit processing of your data.
• Right to object: You may object to data processing based on legitimate interests.
• Right to data portability: You may request your data in a structured, machine-readable format.

To exercise any of these rights, please contact us using the details provided below. We will respond within 30 days in accordance with applicable UK GDPR obligations.

8. Data Retention

Lincolnbesmarter.co.uk retains personal data only for as long as necessary to fulfil the purposes outlined in this policy or to comply with legal requirements. Voluntarily submitted correspondence is retained for no longer than 24 months unless a longer retention period is legally required.

9. Data Security

We take reasonable technical and organisational measures to protect data collected through lincolnbesmarter.co.uk against unauthorised access, loss, or disclosure. However, no method of transmission over the internet is entirely secure, and we cannot guarantee absolute security.

10. Changes to This Privacy Policy

Oliver Pemberton reserves the right to update this Privacy Policy at any time. Any changes will be published on this page with a revised date. Continued use of lincolnbesmarter.co.uk following any update constitutes acceptance of the revised policy. We recommend checking this page periodically.

11. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the handling of your personal data, please contact the responsible person directly:

• Name: Oliver Pemberton
• Website: lincolnbesmarter.co.uk
• Email: [email protected]

If you believe your data protection rights have been violated and we have failed to resolve your concern, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk, the supervisory authority for data protection matters in the United Kingdom.